Joshua Tree Music Festival Branding Concept

When creating branded marketing for a large-scale event, it is important that the look and feel of the brand can be translated seamlessly across many types of collateral, from social media posts to print marketing to vendor items.

When creating a marketing concept for the Joshua Tree Music Festival, I focused on the use of bold fonts and colors, a gradient that was representative of a desert sunset, and an illustration of the rocky landscape of Joshua Tree National Park. These, plus the tagline of “Family, Yoga, Community, Art” carried throughout the designed pieces.