Give Thanks by Giving Back Fundraising Campaign

Give Thanks by Giving Back Fundraising Campaign Branding your fundraising can extend beyond a single campaign. The Give Thanks by Giving Back campaign challenges Choate Rosemary Hall young alumni to make a gift within a set time period. This campaign has run the last three fiscal years and follows a similar formula. While the messaging […]

Sets Us Apart Digital Fundraising Campaign

Sets Us Apart Digital Fundraising Campaign Fundraising can be tricky – especially if you are new to soliciting someone for a gift to your organization. Rarely will one “ask” net you the gift. The going rate for number of times a person needs to be asked to make their Annual Fund gift in a year […]

These Days – A Video Montage

These Days: A Video Montage I created this video montage at the height of the pandemic to explore the themes of forced isolation and loneliness.  The original idea for this film was to follow several days in the life of the main character to show the tedium of pandemic life. Since the soundtrack for the […]

Podcasts

Podcasts Podcasts are a great way to build or reach an audience. With more than 50% of all internet usage on mobile devices, podcasts are a great way to create content for an audience on-the-go. While blogs and videos need your visual attention, podcasts can be enjoyed while driving, cooking, working out, or anywhere else […]

Stop Action Animation

Stop Action Animation Stop action animation can range from a few frames cobbled roughly together to a feature film. The former is easy enough to create with an iPhone and an editing app. The more complicated the animation, the longer and more involved the process will take – both in shooting the footage and in […]

Cinemagraphs

Animated Cinemagraphs Drawing on the inspiration of a second summer – the surprise last warm days of fall – I created four separate cinemagraphs drawing on different aspects of movement in nature. It was also a nice way to spend a bit of time outside with my little dog Huck. I edited the cinemagraphs together […]

Reclaiming My Time – A Critical Use White Paper

Reclaiming My Time – A Critical Use White Paper In August of 2016, I came to a crossroads in my social media use. We were in the last few months of the most contentious presidential election in my generation. Families were dividing along party lines. It seemed like everyone in the entire world was mad […]

Northumbria NHS Trust Content Strategy Analysis

Northumbria NHS Trust Content Strategy Analysis When Northumbria NHS Trust’s leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an organization in distress. The Northumbria NHS Trust was a thriving, top-rated healthcare system with the means and capabilities to look ahead toward a more successful future. With more than […]

Choate Rosemary Hall Alumni Association Digital Redesign Concept

Choate Rosemary Hall Alumni Association Digital Redesign Concept Working with a company that has a well-defined brand brings some ease in decision making. At the same time, a designer must be inventive to push the established brand into new and creative territory, while staying within the established guidelines. I chose to redesign the Choate Rosemary […]

Joshua Tree Music Festival Branding Concept

Joshua Tree Music Festival Branding Concept When creating branded marketing for a large-scale event, it is important that the look and feel of the brand can be translated seamlessly across many types of collateral, from social media posts to print marketing to vendor items. When creating a marketing concept for the Joshua Tree Music Festival, […]