Northumbria NHS Trust Content Strategy Analysis

Northumbria NHS Trust Content Strategy Analysis When Northumbria NHS Trust’s leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an organization in distress. The Northumbria NHS Trust was a thriving, top-rated healthcare system with the means and capabilities to look ahead toward a more successful future. With more than […]

Fairmont State University Content Strategy Report

Fairmont State University Content Strategy Report Fairmont State University is home to approximately 3,500 undergraduate and 300 graduate students and is situated on a 120-acre campus in Fairmont, WV. The third-largest university in West Virginia, Fairmont State prides itself on being an unpretentious school that provides the opportunities offered by a large state university with […]

Content strategist or cat wrangler: The importance of stakeholder buy-in

Rachel Lovinger tells us that “Literally, everything is content.” And as a nerdy stickler for language, I appreciate her correct use of the term. Literally everything IS content. What I’m writing is content. The image I choose to draw your attention to this blog post is content. And the quipy sentence I come up with […]