Fairmont State University is home to approximately 3,500 undergraduate and 300 graduate students and is situated on a 120-acre campus in Fairmont, WV. The third-largest university in West Virginia, Fairmont State prides itself on being an unpretentious school that provides the opportunities offered by a large state university with the personal attention and atmosphere expected at a smaller, private school.

The Fairmont State University website often serves as the first touchpoint for prospective students and families and therefore must tell the story of the Fairmont State experience in a clear, engaging manner. Beyond its role as a marketing tool, the website must also provide easily navigable content for current students, faculty and staff, alumni, donors, and the community.

As part of an RFP for a website redesign, I created this Content Strategy report to review the current content on the website and make recommendations on how a strategic overhaul can better support the school’s business objectives.