JENNY DUPRÉ
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Trust suffers when branded content misleads consumers
When everything is advertising “Do we seek out things to covet? No, we begin by coveting things we see every day.” Perhaps in an alternate
When a website refresh just isn’t enough…
When setting out to audit a non profit website with content strategy in mind, I knew Long Wharf Theatre would be the target of my
Content Strategy: A Roadmap for Successful Content Marketing
Last week, when attempting to write about content strategy, I opted to look through the lens of why content marketing seems to get more attention
Content strategist or cat wrangler: The importance of stakeholder buy-in
Rachel Lovinger tells us that “Literally, everything is content.” And as a nerdy stickler for language, I appreciate her correct use of the term. Literally
Constant Content: Poorly Drawn Dinos
I created my first poorly drawn dino in 2007 on MS Paint on my work computer at my first job. It was an homage to
Big Ideas or the Bottom Line: Content Strategy since 2006
Defined by a pioneer of the field Kristina Halvorson in her landmark article The Discipline of Content Strategy from 2008, “content strategy plans for the